After the evaluation of my First Artefact, the outcome of the survey showed that there was no real public interest or engagement with QR Codes. I have therefore decided to design and develop my own advertising campaign to promote the use of QR Code with smartphone users in offering a free content or product.
To do this I've started researching various graphics and documents that mention mobile, tagging and QR Codes to get an idea of how they are used by users.
QR Code Awareness - http://www.austin-williams.com/blog/post.cfm/qr-code-infographic
Use of Mobile - http://www.prepaidmvno.com/2010/12/31/fortune-50-use-of-mobile-if-you%E2%80%99ve-got-it-flaunt-it/
Calvin Klein's QR Advert 'Get it Uncensored' - http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/
Microsoft Tag - http://tag.microsoft.com/consumer/index.aspx
Article on 'The QR-Ad, a new way of banner advertising' - http://mobile.kaywa.com/
The Future of Mobile Tagging -
<div style="width:425px" id="__ss_6508371"><strong style="display:block;margin:12px 0 4px"><a href="" title="PSFK presents Future Of Mobile Tagging Report ">PSFK presents Future Of Mobile Tagging Report </a></strong>
My advertising/educating campaign on QR Codes with use the following -
- Printed poster with infographics explaining how to use QR Codes
- A link to download a QR Code scanner
- A QR Code to download a product
- Web analytics to track the hits through the scanning of the QR Code
It's still just a rough concept, but I hope to develop it over the next few days.
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