The Use of QR Codes in Printed Publications

We have seen publishers like 

HarperCollins 

and Rough Guides pioneering the use of QR Codes in books but this one is probably the best implementation so far. Nick Bilton’s new book - I Live in the Future & Here’s How It Works - has QR Codes at the beginning of each chapter that resolve to a mobile page were readers can join a discussion on the chapter, watch related videos and use links to additional information. The QR Code in the image below resolves here.

Via http://2d-code.co.uk/qr-code-chapter-headings/

I personally could see this integration of QR Codes being used in print, adding rich media and interactive elements to their articles. However, it still won't beat something like this...

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