Digital Piracy - Simulated Brief

Project Introduction

The simulated project lasts three weeks. This project is designed to give you experience of the production process in anticipation of your live project. In industry the turn around for similar projects would be approximately one week and so this short project aims to help you understand more about the “pace” or “work rate” required of multimedia practitioners in the commercial arena.

Background / Context

You will find many different views of Digital Piracy online, some of which might surprise you. The following are a short sample of what is available -

http://reviews.cnet.com/8301-12261_7-20001201-10356022.html

http://econsultancy.com/uk/blog/5746-how-big-a-problem-is-digital-piracy-who-knows

http://www.ox.ac.uk/media/news_stories/2008/080317.html

http://www.riaa.com/faq.php

http://www.allacademic.com/meta/p_mla_apa_research_citation/0/1/4/4/6/p14465_index.html

http://www.digitalnative.org/wiki/History_and_Overview_of_Piracy

The Brief

Produce a short multimedia piece that informs about or illustrates Digital Piracy.

Here are a few more site I've come across while researching the topic of Digital Piracy and how to inform users about it -

http://www.knockoffornot.com/
The 'Knock-Off Nigel' anti-piracy campaign targeted the downloading of illegal movies from the internet. It has a catchy theme song that can be sent to your 'Knock-Off Nigel' friends and some interactive elements which included a game and quiz. This could be a brilliant example of what my project could turn out to be.

The IT Crowd's Piracy Warning - 'You wouldn't steal a policeman's helmet and go to the toilet in it... would you?' Very Funny!

http://www.copyrightaware.co.uk/
Targeting the film industry this website gives information on the copyright laws and downloading legally. It also includes short clips from workers within the industry encouraging people to watch films at the cinema instead of watching a bad quality version on your computer. Displaying information on alternative ways to get legal movies, music, etc. is important otherwise sites are seen just telling people what NOT to do rather than what to do.

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