Artefact 2 - Real-world Applications of Quick Response Codes - Evaluation

With the previous artefact showing that there was no real interest or engagement with QR Codes, I create a series of posters that would promote and test the technology. Having the ability to scan QR Codes is paramount to its success therefore the first poster included steps on installing the i-nigma application onto a smartphone. The success was then measured by assessing the ease of download, installation and running of the application. Results showed that i-nigma was easy to use in all aspects with a variation of smartphones, with the exception of a Windows 7 phone that wasn't compatible with the application.


Real-world applications of QR Codes were then looked at with the following four posters offering video content, purchase of audio content, application download and finally access to contact details. Following the distribution of these posters to a group of smartphone users all agreed that the QR Codes promoted a quicker, more efficient alternative to their traditional methods of preforming the same task. Users however preferred to purchase music via a desktop computer rather their smartphone.


In retrospective to the outcome, pre-installed music stores only existed with Apple smartphones which made it harder for cross-compatible music downloads links. The application download also only linked through to Apple’s App Store. To combat these iPhone specific links, sending the user through a web link to determine its type to then give the user the appropriate, compatible link would solve the problem. Video compatibility was also a problem as Android didn’t support MP4 with 3GP format being used.

To summarise, the application download and movie trailer were the most useful due to their speed and ease which show that QR Codes can be useful in sharing information and can act as a mediator between printed media and the web.

Posted via email from City&Wool's Posterous

0 comments: