Firstly it's easy to install, given that your server fill the requirements, it's convenient for all types of users to use, instantly publish any content and it offers a wide collection of themes and plugins that can be used on any WordPress powered site. 
As I have used WordPress on a previous project I am more familiar with it than any other Content Management System like Joomla or Drupal and although there are many other types of systems on offer, according to Google WordPress in shown to be more the larger trend of the three.
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